‘Good companies adapt to challenges. Great companies anticipate them,’ writes Juana-Catalina Rodriguez in the introduction to her new book ‘Unsettled Disruption’, sub-titled a ‘Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation.’ Recent global disruptions like climate change, the Covid-19 pandemic, competing technologies, is unlike anything the world has experienced in a very long time. Economies, education systems, and social infrastructures collapsed in the blink of an eye. Companies and organisations are forced to adapt their current thought processes and strategies to develop new systems and societies that possess the resilience to thrive under uncertain conditions. This guide may just help you unfold the why, what and how of your disruption strategy.
Juana-Catalina Rodriguez’s new guide ‘Unsettled Disruption’ is really aimed at business leaders, innovators and company managers, but it’s useful content could well apply to us all in some form or another in trying to get our heads round daily problems created by these troubled and turbulent times. These days, we speak about “disruptive innovation”, but you may still wonder where do I start? Where do I find disruptive ideas? Why do some companies not see disruption coming while others harnessed the power of disruptive innovation? -‘Unsettled Disruption’ is destined to help companies and businesses of all sizes to adapt, foresee, and overcome potential disruptions in their industry. The guide is filled with concepts, tools, and examples
of business cases and research developed over years of experience by the author. Each lesson provides invaluable information necessary to ensure sustained and successful strategies. ‘Unsettled Disruption’ also explains how to define your strategic purpose as the cornerstone for your innovation journey to join that group of changemakers solidly committed to creating a sustainable future.
Nowadays, many companies, organisations, business leaders, and entrepreneurs face the test of redefining their strategy in a short time frame. As widespread crisis lurks as our ever-present reality, the question arises of how to develop new systems and societies that possess the resilience needed to thrive under uncertain conditions. As we know, creativity doesn’t always arrive like a lightbulb switching on in our heads. It requires a better understanding of the problem you want to solve and all elements involved. Unsettled Disruption provides a systematic process to consider external factors, your industry’s chances of disruption, and the pillars that would help you build your strategy.
Synopsis of ‘Unsettled Disruption’ by Juana-Catalina Rodriguez:
The definition of insanity attributed to Albert Einstein is doing the same thing over and over again, expecting different results. Many innovators struggle to survive and forget that looking ahead is better than staying in the past. However, you’ve probably heard the term “disruptive innovation” many times, but you may still wonder, How do I start? Where do I find disruptive ideas? Why do some companies not see disruption coming while others harnessed the power of disruptive innovation?
Creativity doesn’t always switch on like a lightbulb in our heads, says Ms Rodriguez. Instead, it requires a better understanding of the problem you want to solve and the factors that create the challenge. So if you want ‘Unsettled Disruption,’ you need to change the paradigm.
By providing the framework for success, ‘Unsettled Disruption’ helps you unfold disruption strategies and discover the reasoning behind why companies are facing disruption, regardless of the industry.
The book is organised into four parts with a few chapters in each one: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
• WHAT AND WHY – This part focuses on understanding disruptive innovation and why you need to get disruptive innovation right.
• THE FRAMEWORK – Describes the ‘Unsettled Disruption’ framework to consider external factors, your industry’s chances of disruption, and the core four pillars that would help you build your disruption strategy.
• PROVEN EXPERIENCE – Details how incumbents came out stronger through self-disruption; you will understand the new wave of disruptors and grasp takeaways from companies that failed to handle disruption as well as from disruptors that flourished during 2020.
• THE FUTURE – Explains purpose as the central source of inspiration and cornerstone for your ‘Unsettled Disruption’ Journey and how you can join the group of changemaker to create a sustainable future.
The ability to accurately foresee changes coming is an invaluable skill that will transform your business and help you drive the transformation towards sustainable purpose-driven innovation. Disruption has the power to shape our future, and we must align our goals to drive change. ‘Unsettled Disruption’ is a source of inspiration and guide to help you connect the dots towards this new transformation. As Charles Darwin taught us: “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”
Ten things you will learn from Juana-Catalina Rodriguez’s book:
1. How to define your strategy of becoming a disrupter
2. Distinguishing between innovation and disruption
3. Identifying the disruption potential in your industry
4. Understanding why companies fail to see disruption coming
5. Finding innovative ideas to serve unattended customers
6. Mastering how newcomers harness the power of disruptive innovation.
7. Recognising how incumbents came out stronger through self-disruption
8. Understanding the new wave of disruptors and the ones that flourished during 2020.
9. Designing the core elements of your purpose-driven innovation strategy
10. Finally and most importantly, learning how to apply the ‘Unsettled Disruption’ framework
In the author’s words:
“The book includes a good combination of practical tools from well-known thinkers such as Clayton Christensen and Porter combined with my first-hand proven experiences.”
“To get the most relevant and practical information, we included stories from my personal stories and well-researched business cases from more than 40 companies like Netflix, Dollar Shave Club, Airbnb, Sony, Ferrero, Starbucks, Western Union, Kodak, Dell, IKEA, Getaround, Twitter, Spotify, Alibaba, Tesla, Amazon, Apple, Google, Atari, Mars, Hilti, Easy Bank, eBay, Skype, Wikipedia, Microsoft, Lego, Disney, Warby Parker, Canva, Blockbuster, Nokia, Toys-R-Us, Borders, Seventh Generation, Patagonia, Tala, Ben & Jerry’s, Zoom, TikTok, Slack and Vigga.”
“First reviewers found ‘Unsettled Disruption’ easy to follow, practical, with a simplified framework to understand and unfold disruption.”
Early reviews:
“As a leader with a knack for embracing and embellishing change, Unsettled Disruption by Juana-Catalina Rodriguez has given me another grounded and logical approach to “purpose-driven disruptive” thinking. I loved it. For leaders who support collaboration and like to kick the tires of new ideas, read this book … not once, but twice. And take lots of notes.”
Dr. Troy Hall – Global Speaker, Radio Host, Talent Retention Strategist, Best-Selling Author of ‘Cohesion Culture: Proven Principles to Retain Your Top Talent’.
“With her practical Unsettled Disruption framework, Juana-Catalina empowers you to become a real disruptor of any sector.”
Gijs van Wulfen – Front-end-of-innovation, Best-Selling Author of ‘The Innovation Maze’, and ‘The Innovation Expedition.’
“Juana’s book “Unsettled Disruption” has a lot of relevance in the times we are living in. Purpose-driven innovations are three “easy to pronounce” words but very hard to practice and deliver. Fortunately, Juana’s book makes the process easy to understand and administer. Right from the nuances to disruptive innovation, the frameworks, and the future, this book has it all and comes from the experience of a thought leader and provocateur. Reinventing strategies is a daunting task of unfreezing the status quo, running to the new horizon with innovations, and freezing the ways disruption changes businesses for the better. Unsettled Disruption would put you on a journey of understanding the disruptive innovation pathways better.”
Rishi Kapal – Former CXO of Fortune 500s, United Nations Speaker, Best-Selling Author ‘Kites in a Hurricane’ and ‘Managing Large Teams.’
“Kudos to Juana-Catalina for talking about disruption in a transparent and honest way. Her approach to innovation thinking using different frameworks to truly break away from analysis paralysis is mesmerizing. Unsettled Disruption is a highly recommended book for anyone who is trying to change paradigms and venture into doing something great.”
Julian Torres – Cofounder at Ontop (YCW21), Founder of Fitpal, Best-Selling Author ‘La estupidez colectiva: Por qué usted tuvo esa idea primero y no es millonario.’
“As the pace of change escalates, entrepreneurs and innovators need a proven approach for agile strategy development and frequent adaptation to implementation plans – the core. Juana-Catalina’s career has provided her with a unique cross-industry perspective on streamlining the process for purpose-driven innovation. Unsettled Disruption is a must-read if you are serious about scaling social impact in an environment of uncertain conditions.”
Maurice L. Woods – President & CEO, Easterseals South Florida.
“Unsettled Disruption provides a practical framework for finding new ideas and defining core strategies to disrupt and create a new purposeful future. Highlyrecommended.”
Chuck Martin – CEO, Net Future Institute, NY Times Business Best-Selling Author.
“Once every decade you come across a game-changing book, Unsettled Disruption is one of them. Juana-Catalina Rodriguez is introducing a new and solid framework on how to disrupt. The framework is applied to examples of both successes and failures of well-known companies. Unsettled disruption is a must-read for all executives and founders who want to fully understand disruption.”
Raphaël Auwerkerken – Millennial entrepreneur & Angel investor, Founder of Webgroup, Ifonix Innovations, Drawify, Proxico, ND Group.
About the author:
Juana-Catalina Rodriguez is a serial intrapreneur and entrepreneur. On her 28thbirthday, she emigrated from Colombia to the United States, living and working in several countries since that time, and now located in the South of France.
For the past two decades, Innovation & Disruption have been strong suits of Juana-Catalina’s, creating value and developing new offers.
She has developed multiple innovation projects in several industries, including fast-moving consumer goods, retail, financial services, mobile retail, cloud storage, digital identities, digital transformation, and social innovation across Asia-Pacific, Europe, Latin America, and North America. She is a start-up advisor, author, and founder of JnC Nova. The company helps start-ups, intrapreneurs, and other innovators accelerate their development and grow their businesses by streamlining their innovation processes. Juana is a Consultant and Executive Coach for the Stanford GSB Seed-Stanford Institute for Innovation in Developing Economies and Stanford GSB LEAD programs for global executives and entrepreneurs.
She is also a mother, a citizen, a social activist, and the founder of beterre, an early-stage startup with the mission to raise awareness of plastic pollution and share simple ways to reduce plastic waste. Juana-Catalina holds a BSc. in Engineering, an MS in Marketing, MBA, and has a Corporate Innovation Certificate from Stanford’s LEAD program. Her website is at: https://jncnova.com/
‘Unsettled Disruption’, sub-titled a ‘Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation’(ISBN 9781646634446) by Juana-Catalina Rodriguez, is published by Koehler Books on November 5 and will be available from Amazon in hardback RRP £18.95, paperback RRP £12.95 and in Kindle RRP £5.86.
For details click here.
Alternatively, the book may be purchased from:
Kobo and Indie Bound Pre orders may be placed now.
