Insight from an Expert
Influencer marketing is increasing by around 50% every single year. In 2021 alone, brands spent an estimated £10.5billion on influencer marketing to promote their products. Most influencer marketing involves simply sending your product to popular people who will, in turn, show their online following, hopefully influencing them to buy your products.
Although fashion, cosmetics and tech seem to be the most popular sectors for using influencers, there are actually influencers for any niche you could imagine.
Have you got a face cream that you want to get out there? There are thousands of beauty influencers that would love to try out your product and give a review to their followers.
Maybe you have something more niche; like wipes specifically designed for spectacles or touch screens; or perhaps something with a formula that keeps a car’s paintwork protected. Niche or not, working on a brand deal with relevant influencers could be very beneficial for your brand!
Jeremy Freedman – managing director of the UK’s most established contract manufacturer of individual wet wipe sachets, Guardpack – has a great deal of experience in providing branded wet wipe sachets to countless companies across multiple industries. In many cases, these sachets are ordered specifically for influencer marketing, which has led to Jeremy’s comprehensive understanding of exactly why this form of marketing is so beneficial and how to ensure it works for each client’s brand.
Should you be interested, Jeremy would be delighted to share his insight with your readers; detailing everything from how it works and its effectiveness, how to find and contact relevant influencers, and even the packaging that should be considered and why. Simply contact us at Corporate Culture for more!
