In the eyes of a consumer, free samples are obviously worth it, but what about for the business? With Opinion Research Corporation discovering that 81% of consumers are more likely to try a product after receiving a free sample, it would seem so, but it’s worth noting that ROI cannot be guaranteed.
When considering sampling as a viable marketing strategy, there is a wide variety of pros and cons to go through. For many businesses, the pros will vastly outweigh the cons, but for others, it simply won’t be worth it.
The specialist wet wipe and sachet manufacturer, Guardpack, offer exceptionally low runs of their white label products; allowing clients across multiple industries to secure a minimum of 2,000 products in order to cost-effectively trial product sampling as a marketing strategy.
In addition to providing this service, managing director Jeremy Freedman would also like to provide his professional insight into the various pros and cons of product sampling, in the effort to help businesses choose a marketing strategy that works best for them.
This feature will provide comprehensive clarity into the world of product sampling; detailing exactly how it may bolster or hinder your brand. Whilst the latter is far less likely, it’s still paramount that you’re aware of any potential issues you may face before committing to a marketing strategy.
Should you be interested in a detailed feature from a sampling expert, covering every aspect of this approach to promotion, please get in touch with Corporate Culture!
